THE BASiC DIFFERENCE
WHAT SEPARATES US FROM THE REST
WELCOME TO THE WORLD OF BASiC

Imagine a hair care brand that takes the guesswork out of getting gorgeous hair. Infused with the highest quality ingredients, BASiC is a line of naturally-derived products that take the confusion out of how to get strong healthy hair. We have streamlined our line of premium professional and retail hair care products to just what you need to get great results in the salon and at home.

Packed full with good-for-you ingredients like grain, fruit and nut extracts in the highest-quality formulations you can find, the laboratory behind BASiC is filled with hair care experts who have produced products for some of today's most popular brands. No matter your hair texture or type, BASiC gives you the hair you have always dreamed of.

BASiC SYSTEMS & TREATMENTS
ONE-STEP SMOOTHING SYSTEM

This innovative alternative to relaxers and keratin treatment delivers silky smooth results and frizz-free hair in just one step! BASiC's naturally derived, formaldehyde free smoothing system combines new technology and proven results that eliminate multiple trips back and forth between the shampoo bowl, repeated blow drys, and flat irons. Available in salons, the One-Step Smoothing System provides the versatility of curly hair that straightens with ease, while allowing you to maintain your curl pattern and avoid reversion.

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BOOST CONDITIONING TREATMENT

The BASiC Boost ™ System infuses Quinoa extract (a protein-fortified ingredient) into the hair to address a number of hair concerns such as breakage, color fading, frizz, dryness and dullness. Regardless of the hair type or condition, this treatment works from the inside out to deliver strength and shine to all textures and types of hair.

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CARBON SCALP TREATMENT

Environmental and internal pollutants take a toll on the hair. Detoxify and restore the scalp and hair with the BASiC Carbon Treatment. Renowned for its purifying properties, activated charcoal, or carbon works to help lift and trap toxins from the scalp and hair. The BASiC Carbon Treatment pairs activate charcoal with antiseptic botanical oils and natural emollients to ultimately deliver healing properties that help alleviate common scalp and skin problems, which are characterized as inflamed, irritated, itchy, dry, or oily.

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HERBACEOUS RELAXER SYSTEM

Infused with the same botanicals and moisturizing ingredients that the BASiC line is known for, the Herbaceous Moisturizing Creme Relaxer and Neutralizing Shampoo with Quinoa allows stylists to safely and effectively straighten hair, while maintaining the hair's strength and integrity. With BASiC's propietary Herbaceous oil, the relaxer and shampoo work simultaneously to protect the scalp and reduce damage to the hair shaft, leaving hair full of movement, strength and shine.

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FEATURED PRODUCTS